Phrases Talking About Social Media Trends

Influencer marketing

B1

Meaning

Using social media influencers to promote products or brands.

Example sentences

John: Have you seen how many companies are using influencer marketing these days?

Alice: Yes, it's become a really popular strategy. It seems like everyone is trying influencer marketing now.

John: It must be effective if so many are using it.

Alice: Absolutely. It's a great way to reach a large audience.