They absolutely love the concept behind the new campaign.

Translation language

Sentence

Narrator

You should consider the concept; it's the heart of the new campaign.

We frequently discuss the campaign concept; it's well-received.

What do you think of the concept behind the new campaign?

If the concept were different, the campaign might not be as successful.

The underlying concept of the new campaign has garnered significant enthusiasm.

They're really into the idea behind the new campaign.

They love the plan for the new campaign.

To have very strong positive feelings about something.

The underlying idea or principle.